Online Strategy

So what do I mean by online strategy anyway?

It wasn’t that long ago, that nobody had an online strategy.

Actually very few companies could claim to have a cogent online strategy even today.

At webtactics, we define online strategy, as the electronic roadmap a company employs to get where it wants to be.

Ok, a bit more detail might be helpful.

Well, let’s go back a few years first.

If you had of asked me, just what five years ago, what was the backbone to a marketing strategy, I would have answered, public relations (PR).

I still think the PR is the core of marketing activities; however what we call public relations has also evolved.

Previously, PR was all about faxing releases to the media and taking people to lunch. Sometimes I miss those days…

Try that today, and see what happens. Try and talk to a journalist after faxing them something.

Faxes, turned into emails, which have evolved into RSS feeds.

PR has moved from press releases, newspaper articles and radio interviews into organic search, blogging, e-newsletters, online magazines and podcasting.

Are you using these Web 2.0 tools to attract and keep customers?

PR is all about reaching beyond traditional marketing and advertising avenues to create a human face for a brand.

Just as PR has evolved, we have moved beyond traditional media to the Web 2.0 world.

This is a world where clients spend more time and gather more influence from online activities than they do from traditional media. That is a huge change for society and the way companies reach and talk to their customers. Online is where it is at.

So, companies need a plan, an online strategy, to make the most of their marketing and communication activities.

Are you using these Web 2.0, or even Marketing 2.0 if you like, elements? You should be.

Contact webtactics to talk about your online strategy.