Navigating the jargon consultancies spit out isn't always easy, or sensible.

Thankfully you have experts like us to help you wade into and out of the wordy mist.
You concentrate on your business; we will handle the silly words.

That being said we have included this handy little secret decoder ring to help you understand what the suits and geeks are talking about.

Public Relations in English

Word Description
Astroturfing Creating the impression of public support by paying people in the public to pretend to be supportive.
The false support can take the form of letters to the editor, postings on message boards in response to criticism, and writing to politicians in support of the cause.
Astroturfing is the opposite of "grassroots", genuine public support of an issue.
Leverage Take advantage of, use the good points.
Manage Bill you while wondering, just exactly what to do.

Web Jargon Explained

Word Description
HTML Hypertext Markup Language - The basic code to create web pages. Originally created to create a simple structure for textual elements, HTML is meant to be used as the foundation for all web-pages and is used in every website.
CSS Cascading Style Sheets - Allows web authors to separate stylistic elements from textual elements of a web page and results in making html cleaner and easier to read, revise, and otherwise manage. The use of CSS to create clean HTML plays a key role in SEO. CSS can also be used to easily unify the look of a domain's web pages including advanced layout and image placement.
DHTML Dynamic Hyper Text Markup Language - A combination of coding languages most frequently used to add animation, functionality and advanced interactivity to web page elements.
SEO Search Engine Optimization - Various uses of keywords and phrases to gain rankings and placement in search engines. See Search Engine Optimization FAQ.
XML Extensible Markup Language - A simple and flexible text format originally created to help with extensive electronic publishing.
PHP PHP: Hypertext Preprocessor - Yes, the acronym is use inside the expansion of the acronym. PHP is a popular scripting language that can be implemented directly inside HTML. PHP is used for dynamically generated web-pages and is especially powerful in database driven content.
Flash A tool for creating interactive and animated websites. Flash is vector-based which is the creation of images using points and connecting lines instead of raster images. This can be helpful in creating animations and advanced interfaces with a smaller file size and faster download speeds.
Shock-wave The compression format that is used to implement Flash and Director (a raster-based equivalent to Flash) applications into websites.
Domain Name The main part of the URL: When choosing this it's important to use something short, memorable, and significant to the subject of your site or name of your business.
URL Uniform Resource Locator - A string of characters that is the path that points a web browser or data-collecting application to a resource on the internet. Essentially, a map to a document, file, or image. In an example, the URL of this page is and you can see this in the address bar at the top of this browser window.
Web Address A URL specifically for use in a web browser. Web addresses contain "http://" (although you do not necessarily have to type in "http://" in most modern browsers.)
Static Pages Pages that have a specific Document that they are generated from.
Dynamic Pages Pages that are generated from a compilation of sections of documents and/or databases with the use of an advanced language such as PHP
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