webtactics Email provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.
Simple Campaign Snaphots.
All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable from our simple campaign snapshot. We've designed our reports so even if you're new to email marketing you can evaluate the results of your campaigns.
Find out, who really cares.
Our "opens over time" report makes it so easy to see who opened your email and when. You can even check out how many times each recipient opened it to find out who your most interested subscribers are. You can also drill down to a minute by minute account of who checked out your email.
Who clicked what and where
Our "link activity" report makes it easy to see which links in your email were most popular, as well as which recipients clicked them. This makes it so easy for you to identify what your recipients are interested in, and it gives you the opportunity to follow up on more qualified leads.
Drill right down into the results
Our "recipient activity" report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced, and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Compare campaigns and spot trends
Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send. By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.
Which email clients are they using?
The hardest part about designing emails is making them look great in the dozens of email clients out there.
Our email client report makes that a thing of the past by showing exactly which email clients your subscribers are using (see a screenshot of it in action). When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.
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