Public relations (PR) is managing how people – that is customers, clients, investors and other stakeholders - think about you.

And by you, we mean you as a company. And you, as a human, and a company, want people to like you. 

Because you buy, trust and return to people and companies that you like.

PR is one of those funny industries, that accepts that business have a personality. 
PR seeks to shape that personality.

Maybe you’re a teenage company that has made a few mistakes. webtactics can be the responsible voice, articulating how you have learnt, matured and highlight the good in you.

Perhaps you are a mere infant in the scheme of things, but you want the chance to grow, to be seen by investors or the media as one to watch. webtactics can help.

According to two American PR professionals Scott.M.Cutlip and Allen.H.Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".

Public relations is the art and science of managing communication between an organisation and its key publics to build, manage and sustain its positive image.

Public Relations involves :

  1. Evaluation of Public attitude and opinions.
  2. Organisations procedure and policies helping public in mind.
  3. Communication programme
  4. Developing rapport, good-will through a two way communication process.
  5. Relationship between organisation and public.

So what do you want to do? Contact webtactics to see where we can help.

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